
Quantitative targets such as
content reach
Set up a marketing
task force
Format and scope
per platform
Reach driven by the
distribution plan
Strategic distribution built
around business impact
Press releases written and distributed
to reflect the programme in full

ESG content tailored to the campaign
Blog content that builds a community

ESG content tailored to the campaign
Content produced and distributed for every
stakeholder, drawing them into the programme

Turning the programme into content,
with future participants in mind
Running the channels ourselves for the
most effective public reach

Cultural events and campaigns designed
to get more people giving
